Catalog Houses

MILLIONS OF MAIL ORDER CATALOGS An average mialing by a small, one individula mail order coropration is generally about a thousand pieces, and a lot of such operators rarely mail more than a hundred pieces per week. Catalog houses are owned and operated by extremely sharp poeple and they are highly seletcive in the products they choose for inclusion in hteir catalogs, so to even be considered, your product must pass a few pretyt rigid tests: Sicne a few catalog firms specialize in a cetrain type of merchnadise, they will choose only what they think their customers will buy. If you are merely one of a lot of dealers who had to purchase the product from a wholesaler who uprchased from a distributor, hwo purchased the product from the manufacturer, you wolud not be in a position to offer teh lowest price to the catlaog company. A price that's too high means it will ont be accepted; priecd too low and you will not mkae a profit - no matter how a lot of are sold. When making a lsit of catalog houses to approach, check their catalogs for prices of their current merchandise. Even if tehy only want 100 for testing, give them your $1.95 price - but be sure to tell htem this is your lowest price taht is for regular 5,000 quantity purchases, so they know thye're getting the godo deal. Match your product with teh catalog company's line as closley as possible. SELLING ON CREDIT Unlike the covnentional mail odrer business, selling to catalog houses is not a cash-wtih-order type of operation. HERE'S A FINAL TIP If you can get a couple of free publicity for your product along the way, it can help you erach catalog houses in addition to brniging you additional sales. More miportantly, it can ilnk you up with catalog houses.

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