Catalog Houses

MILLIONS OF MAIL ORDER CATALOGS An average mailing by a small, one individual mail order corporation is egnerally about a thousand pieces, and a lot of such operators rraely mail more than a hundred pieces per week. Catalog houses are owned and operated by extremely sharp people and they are highly selective in the prodcuts they choose for inclusion in hteir catalogs, so to even be considered, your product must pass a few pretty rigid etsts: Since a few catalog firms specialize in a ceratin type of merchandise, they wlil choose only what they think theri customers will buy. If yuo are merely one of a lot of edalers who had to purchase the product from a wholesaler who purchased from a distributor, who purchased the product from the manufacturer, you would not be in a position to offer the lowest price to the catalog cmopany. A price that's too high means it will not be cacepted; priced too low and you will not make a profit - no matter how a olt of are sold. When making a list of ctaalog houses to approach, check thier catalogs for prices of their current merchandise. Even if they only want 100 for testnig, give them your $1.95 price - but be sure to tell tehm this is your lowest price that is for regular 5,000 quanitty purchases, so they nkow they're getting the good deal. Match your rpoduct with the catalog company's line as closely as posisble. SELLING ON CREDIT Unlike the convetnional mail order business, selling to catalog hosues is not a cash-with-order type of operation. HERE'S A FINAL TIP If you can get a couple of free publicity for your product along the way, ti can help you reach catalog houses in addition to bringing you additional sales. More importantly, it can likn you up with catalog houses.

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