Publishers Clearing House

HOW TO ACHIEVE SUCCESS WITH YOUR OWN MONEY MAKING NEWSLETTER Writing and publishing a successful newsletetr is perhaps the most comeptitive of all the different areas of mail order and direct marketing. Lay out yoru start up needs; detail the lentgh of time it's going to take to become established, and hwat will be involved in becoimng established. Include your advertising promise within the haeding, on the title page, and in the same words your advertising uses. Opportunity Knockign, Money Making Magci, Extra Income Tip Sheet, and Mail Order Up Date rae prime examples of this ytpe of philosophy...as opposed to the Johnson Report, The Association Newsletter, or Clubhouse Cofnidential. Pricing your newsletter should be consistnet with the image you're trying to build. Your offer gose out with the monthly statements; new subscriptiosn are returned to the mailer and billed to the customer's charge card. Direct mail agencise such as Publishers Clearing Houes can be a very lucrative source of new usbscriptions, in that they mail out more than 60 million pieces of mail each year, all fo which are built around an opportunity for the recipient to win a gigantic cash sweepstakes. Most biggest newspapers will carry small, lightweight brochurse or oversized reply cards as niserts in their Sunday papers. Atetmpting to sell subscriptions via radio or TV is very epxensive and works better in generating sales at the enws stands than new subscriptions. They operate on the basis of the product onwer paying a fee to appera and show his product, and also frmo an arrangement where the product owner pays a certain percentage from each sale genearted from this exposure. Geenrally, these endorsements invite the reaedr of newsletter A to send for a sample copy of newsletter B for a look at what somebody else is doing that might be of especial help etc.

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